Digital Design

Repose - E-commerce Brand Design

In response to the directive to craft a brand design for a burgeoning CBD company catering to the dynamic demographic of male and female millennials aged 18 to 26, primarily situated on the West Coast and across the Midwest, our team embarked on a creative journey to encapsulate the essence of contemporary appeal and market resonance.


With a keen understanding of the target audience's preferences and lifestyles, we meticulously developed two distinct brand mockups and homepage designs to offer Repose a spectrum of options, each tailored to resonate deeply with their intended consumer base.

  1. The Feminine Elegance: The first approach exudes an aura of sophistication and aspirational allure, meticulously curated to captivate the discerning female audience within the target demographic. Drawing inspiration from modern aesthetics and minimalist sensibilities, this brand direction exudes elegance and refinement, positioning Repose as a premium lifestyle choice. Soft pastel hues, sleek typography, and refined imagery converge to create a visual narrative that evokes tranquility and sophistication. This approach inherently commands a higher price point, appealing to the aspirations and discerning tastes of the modern millennial woman.
  2. Urban Edge: In contrast, the second option embodies a distinct urban flair, resonating with both male and female millennials who gravitate towards a more edgy and urban lifestyle. Inspired by the vibrant subcultures of urban landscapes and the rebellious spirit of the skater scene, this brand direction pulsates with energy and authenticity. Bold typography, striking color palettes, and dynamic imagery converge to create a visual identity that speaks directly to the urban zeitgeist. By infusing elements of street culture and youthful exuberance, this approach positions Repose as a lifestyle brand that effortlessly integrates into the everyday experiences of its target audience.

By presenting Repose with these two divergent yet equally compelling brand directions, we aim to provide a comprehensive spectrum of possibilities, each meticulously crafted to resonate with the nuanced preferences and lifestyles of the male and female millennials on the West Coast and in the Midwest. With our strategic approach, Repose can confidently embark on its journey to carve a distinctive niche within the competitive landscape of the CBD market, forging meaningful connections with its audience and fostering brand loyalty that transcends trends and resonates with the zeitgeist of the modern era.

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